This is how you go viral in social media marketing, How can you go viral on social media?
Here are some tips for using trending topics to go viral:
● Avoid going viral due to tragedy or negative events.
● Try to create fun and entertaining content.
Use a social media management tool like Sprout Social to keep track of hot topics from a single dashboard. It’s every marketer’s dream when some content goes viral. The idea of thousands or even millions of people viewing your content is staggering and can take your brand to new heights.
Here’s what Dollar Shave Club discovered when they released their weird commercial that went viral on YouTube. That video put the company in front of millions of potential customers who had never heard of it. The examples of viral marketing campaigns are endless. But the question is: why does some content go viral and others don’t?
While there is no guarantee that your video, article or meme will go viral, we have found that successful brands have followed a basic framework.
Here are eight steps your brand can take to increase your chances of going viral on Instagram, Facebook, Twitter, and other social channels. Step 1: know your audience
Going viral not only means that people know about your content, but also that the right people know about it.
When Dove created its Real Beauty Sketches campaign, the brand had a specific target demographic that it wanted to reach. The Beauty Sketches campaign featured an FBI-trained forensic artist who used her self-descriptions to draw sketches of real women, not paid actresses or models. The artist then drew pictures of the same woman based on a description that she gave him a stranger. Step 2: create an emotional connection
Emotions force people to act
Some people eat when they are sad. Some people go to the gym after watching a motivational sports movie. The feelings you feel after seeing, hearing, or reading something that strikes a chord influence your behavior. And there is the science to back it up.
Robert Plutchik Wheel of Emotions
Psychologist Robert Plutchik is best known for his concept of the wheel of emotions (see illustration above). The wheel highlights eight main emotions that determine our behavior:
In addition to knowing who to contact, the Dove campaign was also effective for the emotional connection created by the video.
By incorporating these different emotions into your content, your message can resonate more effectively with your audience. A great example of using emotions to encourage behavior is the Chipotle Scarecrow campaign.